Three decades ago, we'd Don C and NBA 2K21 MT Coins Jerry Lorenzo kind of lead the way as both brands. We just saw that people really liked wearing those brands in our sport and attempting to stand out. So then we desired to offer them more options, but we also wanted to become a platform for aspirational individuals in the fashion world, so you while we'd Don, who's clearly extremely built-out previously, we sort of took a flyer on Chinatown Market last year -- and obviously they've turned into a huge brand in the previous couple of years. I feel exactly the same way about Eric Emmanuel. Tracey is actually a great example too.
Tracey is quite famous in the basketball world, but his new is not as known and we must be aspirational and believe in their own expansion. I wanted to give him the opportunity to get Visitor On Earth from the game. It's a way for these men to see like, hey if it does well in the game, maybe I must think about it releasing it out in the actual world. That's an innovative idea process: to leverage the digital then make the physical without having to spending a lot of money trying to find out whether it's going to work or not. I think it's pretty brilliant.
Even getting a person like Zack Bia into the match was in-touch. Yeah that's another very great example. I mean, you wouldn't think about Zack as a conventional basketball influencer, but I kind of thought about signing him a year or two back because I understood that we were between all these style brands. We signed a couple of men in that world, who are famous in the fashion world rather than in the soccer world. If we could make them wear things in matches and also be a connector to their people -- like Zack's really near Drake -- it promotes the growth of fashion in the sport.
We wanted to present our games the capability to express and differentiate themselves in how any NBA player can through their story telling. Fashion is now an integral component to this and, therefore we've partnered with all the hottest names in that area to offer digital clothes options for gamers to match on their own players. We do electronic drops from each of MT for sale 2K21 our partnered clothing brands and attempt to align with their corresponding physical releases when we can to be a different extension for them in their advertising and marketing campaigns. The frequency depends on time of year since you'll see more during the vacations, basketball events [such as NBA All-Star] and fashion events [such as Milan Fashion Week, etc..